What is coaching? What do coaches do? How do my coach and I work together?	Does coaching via telephone really work? How will I benefit from working with a coach? Am I ready to hire a coach?
What is coaching? For many of us, no matter where we are in life there is a desire for more – more money, more time, a higher level of success, better relationships, a deeper feeling of our purpose in life, and so on. It is human nature to want to attain more, become more, be more, but we all struggle with how to meet those aspirations. Coaching is an enormously powerful, collaborative relationship designed to support you in achieving your personal and professional goals – to help you meet your need for more. Coaching creates an environment where you focus your daily actions on the most important issues in your life, breaking down barriers to success and enhancing personal performance. Like an athletic coach, a performance coach’s role is to challenge you to be better tomorrow than you are today, to provide you with the expertise needed to reach your goals, and to hold you accountable for living up to your full potential. Serious athletes depend on a coach to maximize their success in whatever sport they engage in; likewise, a performance coach can help you maximize your success, no matter what activity you choose to undertake or what challenges you’re facing. Coaching is not psychotherapy – the focus is not on analyzing the past or evaluating human behavior. Instead, you and your coach will work together to move forward into a compelling future. Imagine a relationship with someone who is as committed to your dreams as you are, who stays focused on your big picture even when you can’t, who always tells you the truth about your strengths and weaknesses from an unbiased perspective – someone who celebrates your victories and helps you learn from your setbacks. That someone is your coach.
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